Building the Marketing Engine With the Product
Why we built Semoria's marketing engine alongside the product, not after. The compounding effect on launch velocity, plus what we'd do differently.
Inside Semoria: Lean, Modern SaaS Stack
The architecture of Semoria — a lean, modern SaaS stack we shipped in 6 weeks. The choices, the trade-offs, and what we'd do again.
Idea to SaaS in 6 Weeks: Multi-Agent AI
How we ship production SaaS in 6 weeks with multi-agent AI. The methodology, the agent roles, the review gates, and what the velocity actually buys.
From Tone-of-Voice Agents to Semoria SaaS
From bespoke client tone-of-voice agents to a multi-tenant SaaS. Why we built Semoria, what changed in the product, and what stayed the same.
Case Study: UK Flooring RFQs in 90 Seconds
How Designs4You automated inbound RFQ processing with AI to cut handling time from 20 minutes to under 90 seconds and unlock 12+ hours of weekly capacity.
Case Study: Flooring System Modernisation
How a UK commercial flooring business replaced a closed legacy project management system with an Airtable workspace designed for AI automation from day one.
Case Study: Biometrics Scales LinkedIn 8x
How a global biometrics leader scaled LinkedIn content from 2 posts a month to 2+ a week with bespoke AI — without diluting the brand voice.
Case Study: Biometrics — Lead Intel in 90s
How an Agenticise-built lead intelligence system cut sales research from 30+ minutes to 90 seconds across 8 reps, 6 regions, and multiple product lines.
Case Study: Angel Network Saves 4 Hrs/Week
How a UK angel investment community automated personalised member outreach to save 4 hours a week without losing the founder-led tone.
Case Study: Construction Saves 25 Hrs/Month
How a UK construction partner platform automated 100+ monthly partner onboardings to save 25 hours a month and hit growth targets without hiring.