Case Study: How Excellerate Services Scaled EMEA Marketing Without Adding Headcount
A weekly LinkedIn programme across three regions, with content production down from 12 hours a week to about 2 and the marketing team still in control.
8 min read
AI that knows your business.Built in weeks.Owned by you.
We build the automations, agents and platforms that turn what your business knows into an intelligence system you own. One current source of truth your team and your tools draw on, built with over 20 years of commercial experience behind it.
Or read why you should own your intelligence, see how we built Semoria in 6 weeks, or work out the hours automation could hand back to your team.
Agenticise in a minute
- 6 weeksIdea to live AI platform
- 95%Less time spent qualifying leads
- 8xContent output, no new headcount
- 20+ yearsCommercial experience
Why now
AI that knows your business is finally within reach
Most businesses still rent their AI tools. The ones pulling ahead are building intelligence they own.
The build cost has collapsed
Multi-agent orchestration means a production-grade platform goes live in weeks. What used to take a year now goes live faster than a typical software rollout.
Owned intelligence compounds
Off-the-shelf AI tools stop being an edge the day a competitor buys the same one. A system shaped around how you work gets better every month it runs, and it belongs to you.
Production-grade from day one
Testing, monitoring, accessibility and security are part of the build, not a phase two. The first thing we deliver is the thing you scale.
What we build
From first automation to an intelligence system
Automations, agents and platforms, each one adding to a system your business owns.
Platform
Bespoke AI platforms
We design and build production-grade AI platforms for ambitious businesses and their partners, from multi-tenant SaaS to internal tools. Semoria is one we built for ourselves, live in six weeks.
Revenue operations
The problem
Your CRM, spreadsheets and tools don't talk to each other, so your team loses time to data entry and chasing updates.
What we build
One connected system that handles proposals, reporting, pipeline updates and handovers, and gets better the longer it runs.
12 hours to 2 a week on quoting
Sales intelligence
The problem
Leads arrive faster than anyone can research them, and manual research goes stale.
What we build
A system that enriches, scores and prioritises every lead as it arrives, so your team spends time on the right conversations.
95% less qualification time
Marketing automation
The problem
Your team spends hours on repetitive marketing work, from scheduling posts to chasing follow-ups.
What we build
A content engine that publishes, nurtures and follows up, with a person approving every step.
8x content output
How we work
Five steps, with people in control throughout
From first call to a system your team uses every day.
Discover
We map how you work today, find what's slowing you down and measure the hours you could get back.
Plan
We weigh quick wins against bigger builds, plan your intelligence system and agree how we'll measure success.
Build
We build and test the system, connect it to the tools you already use and add human checkpoints.
Train
We train your team, keep the documentation plain and support the switchover.
Improve
We track what's working, keep improving it and extend the system as you grow, so everything it's learned compounds.
Every step is there to free up real hours, and to make sure your team actually uses what we build.
Human in the loop
Where AI moves fast, your team stays in charge
Approval gates, override controls and feedback loops are built into everything we deliver. Three things hold on every project:
AI handles speed and scale
Work that took hours takes minutes
Your team keeps the judgement
The judgement calls and relationship decisions stay human
It learns from your input
The system you own gets sharper as your team uses it
For agency partners
For agencies and studios
You sell strategy, creative and the client relationship. We build the AI platforms underneath, as a joint pitch, a strategic tech partner or white-label.
Case studies
Results we've delivered
Building the Marketing Engine With the Product
Why we built Semoria's marketing engine alongside the product, not after. The compounding effect on launch velocity, plus what we'd do differently.
14 min readCase Study: UK Flooring RFQs in 90 Seconds
How Designs4You automated inbound RFQ processing with AI to cut handling time from 20 minutes to under 90 seconds and unlock 12+ hours of weekly capacity.
9 min read
Free tools
Not ready for a call? Start here.
See where you stand on the AI ladder
Answer 14 questions to see where your business stands, what to do first, and get a 12-month roadmap built from real projects.
The hours automation could give back
See the hours your team could get back and the full-time capacity that would free up.
Frequently asked questions
What do you mean by an intelligence system?
It's the working knowledge of your business, such as how you quote, who your customers are and what good looks like, kept in one place and kept current. Your agents and automations draw on it, and it grows as you work.
Do we own what you build?
Yes. The code, data, workflows and everything the system has learned are yours, built in your own accounts. When a project ends, it all stays with you.
How long does a build take?
A focused build goes live in 4 to 8 weeks. We start with the most valuable piece, so it earns its keep early, then add to it.
How much does it cost?
Every build is scoped to what you need, so there's no price list. On a free call we'll map your needs and give you a clear scope, timeline and price before you commit to anything.
Will AI replace my team?
No. AI takes the repetitive work, and your team keeps the strategy, relationships and judgement calls. The point is to give people back hours for the work that needs them.
From the blog
Latest articles
- AI Automation RoadmapFounders and CEOs
How to Prioritise AI Automation: Knowing What Comes First
Most businesses can list what AI could automate. The hard part is the order. Why your AI roadmap is yours alone, and why it should keep changing.
13 min read - Founders and CEOsUK SME
AI Sovereignty for a Business That Will Never Build a Data Centre
What AI sovereignty means for a UK business with no data centre: three questions about data, model and law, and why the case is control, not cost.
14 min read - Founders and CEOsUK SME
How to Own Your AI System: the Ownership Checklist
How to own your AI system and keep it yours, with 9 contractual, technical and operational checks to repeat on a schedule and an exit you rehearse.
15 min read
Get in touch
Tell us what you're working on
Book a 30-minute call with David, or write to us below. We'll talk through what's worth building, what isn't, and where an intelligence system you own would start.
Write to us
What happens next
We'll set up a free 30-minute call
We'll talk through your challenge and what a build would look like
You'll get a clear scope, timeline and price. No sales follow-up.
Who you're talking to
Every call is with David, the founder. No sales team or junior consultants, just a working conversation about your bottleneck, what we'd build and what we wouldn't.
Bring half-formed ideas. The call is most useful when it's about the real problem in front of you, not a polished brief.