In-House MarketingUK SME
Corporate Amnesia: What It Costs When Your Business Forgets
Corporate amnesia is the knowledge a UK SME or mid-market business loses to leavers, silos, and drift, and why AI makes it worse before it makes it better.
David Packman
10 min read
In-House MarketingContent Marketing
Case Study: How Excellerate Services Scaled EMEA Marketing Without Adding Headcount
A weekly LinkedIn programme across three regions, now strategic, consistent, and 87% less time-intensive, with the marketing team still in control.
David Packman
8 min read
AI AgentsTech Stack
From Tone-of-Voice Agents to Semoria SaaS
From bespoke client tone-of-voice agents to a multi-tenant SaaS. Why we built Semoria, what changed in the product, and what stayed the same.
David Packman
11 min read